http://grillemalltruck.com/
Los Angeles, CA
Food Wars - The Travel Channel
http://www.travelchannel.com/TV_Shows/Food_Wars
THE CONQUEST
It was a Saturday like any other Saturday. I slept in late, ordered breakfast from the diner and was sitting at my computer updating this website. Then I got a call from Ryan Harkins, one of the 2 owners of the heavy metal themed Grill 'Em All Truck. "What are you doing this week?" he asked. I responded "the usual, work, meetings, the gym, shows, etc." "Is there any way you could get to LA?" Ryan asked. "Absolutely not" was my immediate response. They had gotten a call from the producers of the new Travel Channel show "Food Wars" and were asked to battle against another LA burger truck for the title of best burger truck in LA. I couldn't believe it and neither could Ryan!! The truck is only about 3 months old and to be asked to do something so big was just mind blowing. I congratulated the guys and said I wish I could come out because I know it's going to be awesome. "No, you don't understand," said Ryan "we want you ON the show! You're our burger expert." "NO WAY!" was my immediate response. "YES and get this," he replied "we're filming in the parking lot of Century Media Records!"
Burgers, metal and TV all coming together? This was it. This was one of those moments where you make a life changing decision. I told Ryan I needed a minute to think about it and I would call him back. I hung up the phone and told my wife. She took one look at me and said "YOU HAVE TO GO!" Within minutes I had flights, hotel and rental car booked. I called back Ryan and told him "Bro, I will see you on Wednesday. I just booked all my travel." "NO WAY!" exclaimed Ryan, "I can't believe you are going to fly all the way to LA just to support us." My answer, "how could I not?"
When it comes to food and restaurants, people can get pretty territorial when defending their favorite. It's an age old argument, found around the world as to who is the best. Be it Hot Wings in Buffalo, Italian Beef in Chicago, Coney Dogs in Detroit, Pastrami in New York, Market Style BBQ in Lockhart or the Jucy Lucy in Minneapolis, everyone has an opinion. But until now, there has been no driving force, no ultimate power of decision, no documented ranking to cut the mustard, so to speak, and tell the world, who is #1 (if you don't count my opinion that is). Enter "Food Wars" on the Travel Channel. With host Camille Ford, they are on a mission to end the debates by pitting local faves head to head to see who really makes the best food.
The Grill 'Em All Molly Hatchet burger is one of the most delicious and unique burgers I have ever had (click for story) so I could not wait to see this battle of the burger truck go down. They were going to be facing Baby's Bad Ass Burger, a burger truck whose theme was pretty girls. Baby's was started by an event planner, Lori Barbera and her partner, Erica Cohen a restaurateur. While sex certainly sells, I can't say that I've heard that it makes great gourmet burgers but I was on my way to LA to find out!
GRILL 'EM ALL SHOOT
I arrived on set Wednesday around 10 am. They guys were already set up and filming in the Century Media parking lot. On this day, the production team was only shooting the Grill 'Em All Truck. They interviewed the guys, me and a couple of super fans. "Food Wars" host Camille Ford had me tell the story of Burger Conquest, how I met Ryan and Matt and my opinion on their spectacular food. I don't want to blow it for you, but I was an awesome interview! But you'll have to watch when the episode airs to see me get Burger Fame on. I will be honest though, I took all the power I could muster to not totally freak out when I got to do a live Burger Conquest on camera. It was awesome.
The production staff for "Food Wars" were a blast to hang out with and made the shoot fun for everyone. Camille was really funny, engaging and as you can see below, definitely not too cool to get down with the burger brethren. The Grill 'Em All guys served up a full lunch for the production team and the Century Media Records staff. We even had some random people walk up off the street to join in the fun.
THE BURGER
Once the shoot was over, I was able to try out the latest Grill 'Em All Creation named after the phenomenally talented Dave Witte - The Witte. Dave is an astounding skinsman (and a hell of a nice guy) who lays down the groove for metal bands Burnt By the Sun, Municipal Waste and more. With a diverse array of talents, this man deserved to be honored with a burger that matches his intensity and skill. One bite of his name sake burger and you will know that Matt and Ryan are big, big fans.
The Witte comes with California cream cheese, deep fried bacon, beer and Sriracha soaked onions and garlic ailoi. It sounds as intimidating as his playing! Once my interview was over, I walked over to the truck and begged to try one but with a swap out for the Pabst soaked onions instead. While Camille interviewed another super fan, I got some shade under a tree and sunk my chompers into this blast beat inspired burger. Grill 'Em All use high quality, fresh and flavorful ground beef for the patties. They know that no matter how crazy you get topping a burger, the beef has to be good. The deep fried bacon was crunchy and bursting with salty pork goodness. The beer soaked onions were pure topping wizardry and although I wouldn't have chosen cream cheese to make the magic come together, that is exactly what it did. Best part, they put the cheese on the bottom. The mix of flavors is pure intensity and it will feel like Dave is bashing away at some floor toms right in your mouth!
8 out of 10 ounces
-Rev
THE BATTLE
Here it was, the Beyond Thunderdome of the LA Burger Trucks.
Reverend: These our witness, Cami. Us suffer bad. Want justice. We want Burgerdome!
Cami Ford: You know the law: Two trucks enter, one truck leaves.
Reverend: This Grill 'Em All Truck! Twenty men enter, only it leave!
Cami Ford: Then it's your choice. Burgerdome.
The "Food Wars" staff chose to have the face off take place at the famous Santa Monica Pier. The two trucks parked up at the edge of the parking lot and the shoot began. Being the generous and caring guys they are, Ryan and Matt fed everyone working on the shoot breakfast. It was the toppings of the Molly Hatchet burger (seared fennel smoked sausage gravy, apple wood smoked bacon & maple drizzle) on top of french fries and eggs. Even with out the burger, it was still amazing. (Note to Grill 'Em All - I would like a french fry and egg covered Molly Hatchet!!!!!)
As the shoot got rolling, many a bystander showed up to watch the burger battle. The Grill 'Em All guys and I really promoted the taping on our twitter accounts and it showed. By the time they were ready to film the battle, the parking lot was filled with rabid Grill 'Em All "Ghouls." Among them was Rod from the Bootlegger's Brewery in Fullerton, CA. He brought one keg of their Old World Hefeweizen and one keg of their "Black Phoenix" Chipotle Coffee Stout. He quickly loaded them onto the trucked, tapped 'em and started serving. We were all enjoying the delicious brews until a life guard had to party poop on us and the kegs had to go away.
The Burger Battle bell had wrung and we were all assembled around 5 tables, 1 for each judge. The panel consisted of 1 super fan for each truck and 3 "celebrity judges." Each judge is blind folded and handed a burger from each truck. No one is allowed to talk, including the judges, throughout the taste test. Once complete, each judge votes for their favorite. The vote gets tallied and Camille announces which truck is bestowed with the title "best burger truck in LA."
But for more on that, you'll just have to tune into the episode!!! Be sure to catch their season premier episode on March 9th at 10 PM EST where they will determine who has the best wings in Buffalo.
After a long day on the shoot, what did Ryan and Matt do? While they could've packed up and taken off, instead, they hopped in the truck and opened for business. While everyone cleaned up the set, they served up a full menu for everyone that had arrived and worked on set. Matt and Ryan know which side the bun is buttered on and much like a great metal band, would not let their fans down. Me, I snuck in another Witte!
"Ghouls" Gone Wild!
On a real serious tip, I want to thank the "Food Wars" staff, Camille Ford, all the Ghouls, Baby's Bad Ass Burgers and especially Matt and Ryan from Grill 'Em All. I am completely honored that you allowed me to be a part of what was your very special day. I had an absolute blast and regardless of the outcome, everyone involved acted like a champ. Matt and Ryan, you guys are the best and I couldn't be more proud of you for making your dreams come true.
HORNS UP!!!!
Posts
Awesome! Great post.
ReplyDeleteWhile I am extremly happy for the Grill Em All guys and their success the day at the pier was a total bust. There were people there whocame from all over the city to go and support them and because their tweet made it seem like they were open for business and myself and several other people I know went down there early in the day.
ReplyDeleteIt really sucks for me to read that at the end of the shoot they opened for business because i was there early in the shoot and had to leave to go to work before it was over. I came all the way across the city to see them on the bus and then had to take several biases to get to work on time. I wish their tweet was a lot clearer because that was such a waste of my day. I didn't even get to eat before going to work an didn't get out of work until 11. While food wars is a cool idea and it will bring more people to the truck at the end of the day it's us diehard ghouls - the ones that plan our whole days around their tweets and who brig our friend s and families out -that will ensure the trucks continuous success and it's not cool when we're left starving in the parking lot.
Dear anonymous,
ReplyDeleteThis is ryan from grill em all. I am sorry you did not get to eat at the taping. It was out of our hands and I apologize. It really bums be out the way you went about expressing your anger and disappointment. Matt and I were around that whole taping and you could have talked to us about this instead of posting an anonymous comment on a public forum like a mark. We love and appreciate all of our fans and we go out of our way to be really cool dudes. If you didn't understand what was going on I am truthfully sorry. We went out of our way to feed a whole lot of people after and provided 2 kegs of beer during the shoot. So if yer bummed, that sucks friend, we tried to go out of our way and make this a great day. Sorry you didn't have a good time.
Ryan
Ps-dave, fucking awesome post sir. We love you brother!
i'm so proud of matt and ryan and all that they've accomplished already! thank you rev for this awesome post; so bummed i couldn't make it to support. to anonymous, they said all they could with 140 characters. they even had a blog post and supplied their email addresses for more info; i think they did the best they could.
ReplyDeleteDude, amazing. I can’t wait to see this.
ReplyDeletei was there at the shoot and had a great time schmoozing with both the grill 'em all hunks and the baby's babes. since i spend most of my time eating at all the trucks, it didn't behoove me to take sides that day. besides, both of them fed me, and for that i'm VERY grateful :)
ReplyDeletei do have to say, though, that the grill boys DO make some tasty veggie burgers. yum!!
by the way, that's my green bike in one of the photos...
kickass read. Was a great day had by all. The beers, the TV and especially the burgers
ReplyDelete(as always). Cant say much more than im heading out to Grill em' all for lunch today as well. Gonna grab me and some good ol Boston people some shirts. There must be representation coast to coast.
@anonymous you had to know it was a TV show and they werent there to cook all day. Unlesssss you just think tv is excatly what you see, you should have a clue that they werent gonna be able to serve all day.
HEY, guys, you all know my live-in BF "BigBear" (David Wyers). He was a kick-ass Manager of a rock band in Clearwater, florida before all those bible-thumping cops made him leave town in a hurry and move to Hotlanta.
ReplyDeleteI wish you guys well, and hope you do not have to deal with those redneck types in florida.
Louise LOVES you guys expecially since I have even MORE tattoos and body piercings than YOU do --- LOL!
dave, that is super cool that you got to be a part of the taping. any idea of when they plan on airing that episode? grill 'em all was by my office next to live nation once, but i saw them after i had already had lunch. i was pissed 'cause the pabst sauteed onions sound amazing.
ReplyDeletebtw, love the pic of gitter making a metal burger face!